[YELLOW TAIL]: ‘PURE BRIGHT’
We were tasked to come up with a campaign to introduce [yellow tail]’s new low calorie wine, Pure Bright. We created a brand :30, three :15s, :06 cutdowns, and countless social and digital placements.
The tagline for this campaign was “A light take on wine for life’s lighter moments”.
We also partnered with influencers and celebrities like Sarah Michelle Geller on [yellow tail]’s social media channels, boosting name recognition for [yellow tail] Pure Bright and creating boosted engagement for the brand.