ADOBE: ‘WHAT WHACK WEARS’

We teamed up with one of the most creative rappers out there, Tierra Whack, to create a campaign that showed students the creative possibilities of Adobe Creative Cloud. Adobe’s initial partnership with Tierra Whack was a design contest for students to create outfits for Tierra’s 27-day national tour. But in March 2020, the tour was canceled due to COVID. Adobe and Tierra then partnered with celebrity stylist Shirley Kurata and Vogue to turn the fan artwork into 15 unique, avant-garde outfits.

Each look was featured in a full spread in Vogue, and a ‘24 Hours with Tierra Whack’ video, inspiring students to see that anything is possible with Adobe Creative Cloud. ⁣⁣

1,000+ DESIGNS FOR TIERRA TO CHOOSE FROM

Here are the winners:

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VOGUE

VOGUE

See the full Vogue article here.

Additional campaign assets included a PAPER Magazine takeover, hand illustrated in the style of our lockup. As an Art Director/Designer on this project, I worked with a team to develop the idea, built the campaign website on adobe.com, created social assets, banners, marquee images, hand-illustrated the Adobe x PAPER logo, and helped establish the overall look of the campaign.